About the project

Details

Campaign strategy, animation & design
Client: Wellington Water.

Agency work

The brief was to create an awareness and behaviour change campaign to help residents across the Wellington region become more water resilient. While at PORT Group, we developed a campaign that encouraged people to step up and become a Water Hero.

A key component was an online tool with two core functions. First, it informed residents how much water they needed to store to get through a large-scale disaster. Second, it captured data for Wellington Water, providing valuable insight into how prepared the community is for such an event.